Have you ever looked at your hair and thought…. gosh I wish I had a product that worked for me?!?! Like one that knew you … knew exactly what you needed! Well what if I told you I knew of a product that was formulated just for you! Formulate is an amazing custom Shampoo and Conditioner that is created for each and every individual person. You begin the process by answering a questionnaire to determine what type of product you will need. The questions include what hair type you have, how you style your hair, and even where you live in the country. All things that matter for your hair and how to best care for it. Then the team over at Formulate will create the perfect blend just for you and your hair type. After using my perfect custom blend for a few weeks I noticed a huge change in my hair. I have very straight hair and I desperately wanted to have more volume. This product has been wonderful on my hair and smells incredible! I picked the ocean scents and loved it! I think every woman should have a custom blended hair product !